March 1 – a landmark day for a lot of reasons. The Hoover Dam was completed on March 1. Ohio was admitted as our 17th U.S. state. And it’s the 60th day of our calendar year, a sign (at least with today’s sunshine) that spring isn’t as far away as it seems.
But at L&S, March 1 will be remembered for a different kind of reason. It’s the official campaign launch of “My Town, My Taco John’s,” the first joint advertising effort between Lawrence & Schiller and Taco John’s International.
Just a few short months ago, our entire office was hanging on to hope that we’d one day get the chance to work with Taco John’s. Today, we’re rolling out a new series of television commercials, point-of-purchase advertising and radio, complete with a new original jingle celebrating the bond between Taco John’s and our hometown communities.
To view the first of many new spots in the “My Town, My Taco John’s” family, click on the links below. And celebrate with us as we say, “olĂ©!” this March 1.
