This week, Lawrence & Schiller is rolling out one of our newest clients, the University of South Dakota. Many of you have probably seen the television commercial already, but it really drives home what we are trying to say with this fresh, exciting campaign. The aim is to make potential and current students feel that USD is the place to be – that they are getting a private school education at a public school value, incomparable to any other.
The commercial truly says it all: Commitment you can see. Tradition you can feel. An experience like no other. At a place called USD. The University of South Dakota.
