Congratulations to South Dakota Tourism and L&S!Â
The Black Hills Digital Strategy co-op won the U.S. Travel Association’s Mercury Award for most innovative digital campaign. Nicknamed “the Oscar of Tourism” on twitter, the Mercury Award is given out in 12 different categories. SD Tourism joins the ranks of North Carolina, Oregon and past winners such as Michigan, Virginia and Florida.
The 2008 Black Hills Digital Strategy campaign targeted three niches of travelers: history, adventure and RV’ers. Through PPC, banner ad, landing pages and email efforts, the Black Hills promoted vacation packages, online booking and three vacation giveaways. This effort resulted in over 40,000 new leads for the Black Hills, including nearly 14,000 entries for the vacation giveaways. Web traffic to partner websites also saw a 27% increase.The awards gala was held last night in Lake Tahoe. This is the third Mercury Award won by South Dakota.
