A driver-side view.
At L&S, we’re always looking for new and innovative ways to market our clients. A good example? These gorgeous (yes, I used the word “gorgeous” to describe a semi-truck) eighteen-wheelers by the South Dakota Office of Tourism.
These seven trucks are currently driving cross-country, wrapped in beautiful South Dakota images to show the majestic wide open spaces of our state. How’s that for a road sign?
Not only are the trucks getting attention from fellow drivers; travelers have even stopped to have their photo taken with the big rigs at truckstops around the U.S. In fact, the truck drivers have received such a huge response from people along their route that they now carry vacation guides with them to hand out, answering questions and getting people interested in a South Dakota vacation.
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I can’t help but smile every time we wrap a huge vehicle in advertising. Why haven’t we wrapped a space shuttle, yet??
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