Despite a droop in the nation’s economy, there was no shortage of creativity at this year’s 43rd annual Addy® Awards. Lawrence & Schiller took home two Best of Class awards at the February 21 event, with 11 gold and silver awards total.
L&S swept the Non-Traditional Advertising category, taking home the group’s only two awards, including a gold Addy for DAKOTACARE’s “Body Cast Guy,” campaign. Showing up at sporting events and community festivals, street team participants wheeled around a man in a body cast to let consumers know how not having health insurance can cost you. “Body Cast Guy” went on to win Best of Class in the Non-Traditional category.
The agency also took home Best of Class in the Out of Home category with Augustana College’s “Viking Logo Reveal” billboard campaign. For four weeks, the college’s new Viking logo was slowly revealed in a teaser billboard campaign. These efforts culminated in a logo reveal celebration on the Augustana campus and exclusive announcements to alumni and the Sioux Falls media.
Several other L&S clients took home hardware including CHCS Services, Shock Land Company, Great Bear Recreation Park, Black Hills Digital Strategy, Midcontinent Communications, SDSU and the South Dakota Symphony.
