L&S Unscripted

It has been brought to my attention that I needed a title. First of all, I’m flattered because that means I’m official. And you know what comes after a title, that’s right, business cards. Yippee! Just in time to show-off at holiday gatherings. After many sleepless nights, I ended up rejecting:

Blogger-in-chief – too trendy

Manager of Futuring – too made-upy

Brand Champion – too everyday and too implied, I’m ALWAYS that

Creative Functionality Facilitator – didn’t want to make the any “creatives” around here feel even more insecure

For awhile, I was going with Sasquatch because of the fact that everyone talks about me but doesn’t know for sure if I actually exist. (Hello people, these words of insight don’t just magically appear…)

So after much hullabaloo and an episode of “True Blood” – my title will officially be Shapeshifter. It’s because on any given day I get just as excited for award-worthy creative work as I do a spreadsheet that shows amazing ROI. I could be a using Classic Yahoo one minute and signing up to be a Beta Tester on another site the next. I might play the role of agency den mother or high-fivin frat brother. I jump around from being 22 and loving my first job out of college to being 72 and still being amazed at this industry. Not to mention how much fun all the other ages in between are. Each with their own perspectives and challenges I can’t wait to share. Being able to transform into different personas is going to be A.W.E.S.O.M.E. But did you know I can also transform myself into animals? It’s pretty obvious what my fav is going to be….a fly on the wall.