txt . . .nbd
Watch this video.
RU LOL?
I luv 2 txt. 4 those of u not well-versed in txtspk, I’ll use a combination of appropriately spelled words and SMS language in this pst. Wait, I’ll b/u. SMS is short for Short Message Service.
y does txt or SMS matter? According to CTIA-The Wireless Association®, 363 billion SMS messages were sent in 2007. Additionally, the Mobile Marketing Association reports that in the next few years, a majority of brands will use txt and multimedia messaging to reach their audiences.
Does this mean txt will rule the world? No, but in 2day’s fast-paced market, we need to understand the evolution of an ever-changing communication system so that we can compete 2mro. Just as e-mail mktng is not the only way to advertise or to reach every audience; SMS is just another tool we can use to deliver a message as prt of the marketing mix.
Here are just a few things to consider when engaging in mobile marketing:
- SMS has a lmt of 160 characters of txt. It’s concise. That’s its beauty. Use txt 2 gt straight to the point. No photos, logos, sound, just txt. SMPL.
- Mobile devices r our BFFs. I doubt that any of us will be giving up our bbs or cell phones anytime soon. It’s always w/ me n I nvr lv hm w/o it. Â
- Consumers r asking 4 it. Typically, as a paying wireless consumer, I’m opting in to receive txt msgs from my personally preferred vendors. Asking permission makes it easy for u 2 knw ur rching a consumer who wants to hear from u. As a consumer, it’s a convenience for me to get up2dt info about products or services I use.
As you dv hd frst into mobile marketing, ask urslf, is my msg promotional, informational or just marketing? In any case, it’s probably a good fit for a txt tst drv.
CU L8r
BJW
May 5th, 2008 at 11:03 am
It would seem that less is more. Even web services like Twitter are capitalizing on the fact that they only allow 140 characters. Microblogging, txt msging, whatever you want to call it, it seems that people are tired of being overloaded and are opting for short and sweet.
May 6th, 2008 at 4:50 pm
I agree, do you find, like me, that you also have started to hate VM? With e-mail at work and at home, a cell phone and a work phone, and IM accounts, I feel like I am constantly checking in..and the last thing I want to do is listen to a rambler. I now tell my friends to e-mail or txt if they want to reach me. I’m all about keeping things simple.
May 20th, 2008 at 11:44 am
I completely agree regarding voicemail. I just checked mine the other day and I had a couple messages from two weeks ago! I know, however, if something is urgent I will receive a text.