http://www.ls-unscripted.com/index.php/2008/04/03/full-circle-marketing-is-it-just-a-sales-pitch/ Conversations on marketing and advertising. Wed, 08 Feb 2012 09:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ls-unscripted.com/index.php/2008/04/03/full-circle-marketing-is-it-just-a-sales-pitch/comment-page-1/#comment-10 Kate Sullivan Wed, 09 Apr 2008 16:54:30 +0000 http://blog.l-s.com/?p=19#comment-10 Billie Jo, this is a great message and one that is particularly important for business leaders to hear. A good deal of my role as a marketing director for a small non-profit organization is convincing internal organizational leaders that marketing is not magic -- it only appears to be when it rests on a good deal of strategy and planning. The desire for organizations to solve problems by placing quickly produced ads and messages (or entire campaigns) likely cooresponds to an organization's level of anxiety and perceptions of control (or loss thereof). When the world appears to be spinning out of control, a better approach may be to slow down, consult experts, garner internal support, and sometimes rediscover what makes an organization tick in the first place. Good messages stem from this space. It seems as though L&S's customer strategy is one that will ultimately serve clients best -- and save marketing dollars in the long run. Billie Jo, this is a great message and one that is particularly important for business leaders to hear. A good deal of my role as a marketing director for a small non-profit organization is convincing internal organizational leaders that marketing is not magic — it only appears to be when it rests on a good deal of strategy and planning. The desire for organizations to solve problems by placing quickly produced ads and messages (or entire campaigns) likely cooresponds to an organization’s level of anxiety and perceptions of control (or loss thereof). When the world appears to be spinning out of control, a better approach may be to slow down, consult experts, garner internal support, and sometimes rediscover what makes an organization tick in the first place. Good messages stem from this space. It seems as though L&S’s customer strategy is one that will ultimately serve clients best — and save marketing dollars in the long run.

]]> http://www.ls-unscripted.com/index.php/2008/04/03/full-circle-marketing-is-it-just-a-sales-pitch/comment-page-1/#comment-9 Eric Ellefson Wed, 09 Apr 2008 16:38:51 +0000 http://blog.l-s.com/?p=19#comment-9 I agree with Mile completely. In addition, the best strategies are developed from open collaberation between agencies and clients. Who's driving the car does not matter if you are waisting gas driving down the wrong road searching for your destination. Better to establish the destination first - then determine the best route to get there. I agree with Mile completely. In addition, the best strategies are developed from open collaberation between agencies and clients. Who’s driving the car does not matter if you are waisting gas driving down the wrong road searching for your destination. Better to establish the destination first – then determine the best route to get there.

]]> http://www.ls-unscripted.com/index.php/2008/04/03/full-circle-marketing-is-it-just-a-sales-pitch/comment-page-1/#comment-7 m!les Fri, 04 Apr 2008 15:55:16 +0000 http://blog.l-s.com/?p=19#comment-7 I think a lot of the most successful service companies have similar strategies. If you don't take a holistic interest in your customer, why should they stick with you? You can do a better job servicing them if you have a firm relationship, and they are more valuable as customers if you have a history. Everyone wins. I think a lot of the most successful service companies have similar strategies. If you don’t take a holistic interest in your customer, why should they stick with you? You can do a better job servicing them if you have a firm relationship, and they are more valuable as customers if you have a history. Everyone wins.

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