http://www.ls-unscripted.com/index.php/2008/04/02/know-your-customer-the-inside-scoop/ Conversations on marketing and advertising. Wed, 08 Feb 2012 09:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ls-unscripted.com/index.php/2008/04/02/know-your-customer-the-inside-scoop/comment-page-1/#comment-6 m!les Fri, 04 Apr 2008 15:47:02 +0000 http://blog.l-s.com/?p=17#comment-6 I think the fine line for marketing companies is to use data mining for good, not evil. On one hand, that sort of information can be used to manipulate a customer, but on the other hand, it can be used to identify more accurately the customer's wants and needs. It is up to the integrity of the company to decide whether they will do what's in the best interest of the customer or the agency. I think the fine line for marketing companies is to use data mining for good, not evil. On one hand, that sort of information can be used to manipulate a customer, but on the other hand, it can be used to identify more accurately the customer’s wants and needs. It is up to the integrity of the company to decide whether they will do what’s in the best interest of the customer or the agency.

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